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Do You Need To Renew Your PIRATES Membership?
Check the List Click Here or Pay Via PayPal Now!
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2008 Annual Public Service Workshop
Meet with the people who cover your news stories,
produce public affairs shows and put your PSAs on the air.
PIRATES
Print Interactive Radio and Television Educational Society
&
SCBA
Southern California Broadcasters Association
Wednesday, October 8, 2008
Sportsmen's Lodge - (Cascade Room)
12833 Ventura Blvd., Studio City, CA 91604
(Corner of Coldwater Canyon and Ventura Blvd
)
8:30am-11:30am
map
Scheduled Media Include:
City TV of Santa Monica
Robin Gee, Cable TV Manager
KABC-AM/KLOS-FM
Jacqueline Camarena, Assistant to Nelkane Benton
KABC-AM / KLOS-FM
Nelkane Benton, Director of Community Relations
KABC-TV
Ruth House, Public Affairs Supervisor
KCAL-TV KCBS-TV
Stephanie Medina-Rodriquez, Public Affairs Director
KFWB-AM, KLSX, KNX, KTWV, KRTH
Vivian Porter, Director of Community Services/Public Affairs
KHHT-FM
Josefa Salinas, Community Affairs Director/
Morning Show News Anchor
KSPN-AM
Heather Thau, Executive Assistant/PSA
KTTV FOX11/KCOP MY13
Jolisa Jones Corey, Director of Human Resources
KTTV FOX11/KCOP MY13
Kasturi Sukul, Community Relations Coordinator
SCBA Community Affairs Director
LaFern Watkins, Public Affairs Host: KSPN-AM & Radio Disney AM
TechGenii
Barbara Bickham, CEO
(Cell Phone and Digital Cause Marketing)
Time: 8:30am-11:30am
Cost: $40.00
PAY ONLINE NOW
REGISTER TODAY!
Make Checks Payable to:
PIRATES c/o CityTV, 525 Broadway #100, Santa Monica, CA 90401
If you reserve and fail to attend, you will be billed. You can pay now online via PayPal or pay with cash or check (PAYABLE TO PIRATES)at the door. We can not take credit cards at the door. If you are bringing cash, check or exact change is helpful! Thanks!
Reserve by Noon Friday, October 3, 2008
CLICK HERE TO REGISTER TODAY
WORKSHOP TOPICS
Co-Partnering & Cause Marketing
What you need to do to make your organization work with the stations demographic
How to write a great PSA attention grabber
How to structure your cause and make it Good News!
Custom Tailoring Your Pitch
How to contact the media effectively- phone calls e-mails and faxes
What factors in when choosing an event or non-profit to come on a show
How to get spotlighted in the Morning News
Basic PSA requirements deadlines & formats
Basics of submitting a Spanish language PSA
Working with Spanish language media requests for talent to appear at events
News YourLA. Getting Fritz to promote your event during the weather forecast
Public service opportunities to reach audiences in other languages
Cause related marketing opportunities and special campaigns station's web site listings
Public Affairs Shows- how to get booked
Donations Silent Auction Donations -buying ads- buying tables to events
Founded in 1955, Print Interactive Radio and Television Educational Society (PIRATES) mission is to serve as an information exchange between the media and social service/nonprofit communities. www.piratesla.org
Each year since 1965, Southern California Broadcasters Association (SCBA) has conducted a workshop designed to help public service organizations throughout Southern California obtain optimum benefit from their use of broadcast time. www.scba.com
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“Get On Board, Get Online:
Doing PR on the Web”
Wednesday, September 10, 2008
Check in: 8:30am
With today’s technologically savvy donors, utilizing the web to do public relations should not be overlooked. Having a well-organized, rich content-based website, combined with user-friendly navigation and elements that will appeal to donors, is critical to capture visitors who are doing their due diligence in learning about where their money should go next. Come learn about why your nonprofit should not be left tangled in a web of interactive marketing tactics. “Get on board, Get online: Doing PR on the Web” is a must-attend meeting to take the first steps in evaluating your internet marketing/public relations strategy.
Guest Speakers include:
James Macpherson, Publisher of PasadenaNow.com, an interactive media outlet, and will discuss the ins and outs of getting news online and the importance of not overlooking online media relations.
Eric Schwartzman, Founder of iPressroom.com, online newsrooms, PR software, and SEO services, will discuss the basics of using online newsrooms for direct communications, pr software to manage online public relations and leveraging SEO services for PR.
Rockford Hunt, Business Development for Sensis Agency, an interactive web development and multicultural advertising firm, will be address integrating social networking tactics for nonprofits
MEETING DETAILS
Date: Wednesday, September 10, 2008
Time:
8:30 a.m. Check-in, networking and continental breakfast
9:00 a.m. to 10:00 a.m. Program
Place: Taix Restaurant
1911 W Sunset Blvd, Los Angeles, CA 90026.
one block east of Alvarado
MAP
Cost: $17 members, $22 non-members
Reserve by Friday, Sept 5th, 12 noon to
PAY ONLINE NOW
Call: 1-800-PLANK(15) or via e-mail to
Yvonne Voisin at voisincom@aol.com
If you reserve and fail to attend, you will be billed.
You can pay ahead of the meeting on-line via PayPal at piratesla.org or pay with cash or check at the door.
CLICK HERE TO VIEW COMING EVENTS!
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"Basic PR The Fundamentals"
August 13, 2008
- How the media perceives you is how they will perceive your organization, and if you're not ready...
- How do you determine which media to pitch for your organization?
- How to approach the media - -Assembling the tools of the pitch!
Panelists:
-Richard Guiss, Director PR & Development, Goodwill of Southern Los Angeles County (Long Beach) - Putting together a fact sheet on your organization that works for the media and donors, keeping up to date on what your organization is doing and tying in w/current events, being honest w/media and not exaggerating.
-John Boal, Managing Director, Western Region, The Ad Council, Inc. It's hard to watch television and not see a public service announcement sponsored by The Ad Council. They don’t appear automatically. It takes shoe leather and some stumbles along the way to build the relationships first. Find out how John does his "magic" with the media.
-Meg McDonald, president of McDonald Media Services has worked both sides of the street as a PR professional for 30 years pitching the media and a producer of cable TV shows, including Non-Profit Profiles.
If you reserve and fail to attend, you will be billed.
You can pay ahead of the meeting on-line via PayPal at piratesla.org or pay with cash or check at the door.
CLICK HERE TO VIEW COMING EVENTS!
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WELCOME TO OUR NEW MEMBERS!
Pamela R. Clay
Executive Director
Living Advantage, Inc.
7095 Hollywood Blvd., #726
Hollywood, CA 90028
323 731-6471
323 731-8278 fax
L_A_Inc@earthlink.net
www.LivingAdvantageInc.org
MAJOR SERVICES OFFERED: “Interactive Web Site Services for Foster Care Youth.”
PREVIOUS PUBLIC SERVICE EXPERIENCE: “Producer for the Time Warner PSA Studios, A host of Charitable events, etc.”
Volunteer: PIRATES Events (Holiday Party, Media Conference, etc.)
Donna DeDario
Director of Communications
Starlight Starbright Children’s Foundation
5757 Wilshire Blvd., M-100
Los Angeles, CA 90036
323 556-3322
323 479-1235 fax
Donna.dedario@starlight.org
www.starlight.org
MAJOR SERVICES OFFERED: “programs to improve quality of life for seriously ill children and their families.”
PREVIOUS PUBLIC SERVICE EXPERIENCE: “Jeffrey Fdn., Chrysalis, APLA, University Synagogue, Heal the Bay, Move On”
Volunteer: PIRATES Events (Holiday Party, Media Conference, etc.)
Patricia Greaves
President
Be Totally Free
P.O. Box 88898
Los Angeles, CA 90009
310 281-8831
310 855-3665 fax
tricia@betotallyfree.com
www.betotallyfree.com
MAJOR SERVICES OFFERED: “Support, education, mentorship for people suffering from emotional eating, eating disorders, obesity and addictions.”
Myrian Rangel
PIO/Assistant Ombudsman
County of Los Angeles Department of Ombudsman
510 S. Vermont, Suite 215
Los Angeles, CA 90020
213 738-2062
213 637-8662 fax
mrangel@ombuds.lacounty.gov
MAJOR SERVICES OFFERED:
“Assist public with complaints with Sheriff’s Department.”
Volunteer: PIRATES Events (Holiday Party, Media Conference, etc.)
Warren Johnson
Development Associate
L. A. Family Housing
7843 Lankershim Blvd.
North Hollywood, CA 91605
818 982-4091
818 255-2770 fax
wjohnson@lafh.org
www.lafh.org
MAJOR SERVICES OFFERED: “Helping homeless families and individuals into transitional & permanent housing.”
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Newly Elected Board of Directors
(2008-2009)
|
|
Robin Gee
Cable TV Manager
City of Santa Monica
525 Broadway #100
Santa Monica, CA 90401
310-458-8590
robin.gee@smgov.net
|
| First Vice President |
Steve Rosenthal
Public/Professional Relations Officer
Doheny Eye Institute
1450 San Pablo St. DEI-3025
Los Angeles, CA 90033
323-442-7138
srosenthal@doheny.org |
| Second Vice President |
Victoire Vappie-Prothro
Community Affairs Manager
KTLA-TV 5 CW
5800 Sunset Blvd..
Los Angeles, CA 90028
323-460-3981 fax: 323-460-5772
vprothro@tribune.com |
| Treasurer |
Ruth House
Public Affairs Supervisor
ABC7
500 Circle Seven Drive
Glendale, CA 91201
818-863-7223
ruth.a.house@abc.com |
| Assistant Treasurer |
Joyce Harris
Emergency Management Consultant
18812 Pepperdine Drive
Carson, CA 90746
310-977-0995
joyceharris@ca.rr.com |
| Recording Secretary |
|
| Corresponding Secretary |
Marisol Barrios-Jordan
Director of Communications
& Advocacy
Hillsides
940 Avenue 64
Pasadena, CA 91105
323-254-2274 cell: 310-713-8567
mbarriosjordan@hillsides.org |
| Director |
John Boal
Managing Director, Western Region
The Ad Council, Inc.
150 S. Glenoaks Blvd.
Burbank, CA 91502
818-848-2376
jboal@adcouncil.org |
| Director |
Louis Gross
Public Relations Director
Al Malaikah Shrine
665 W. Jefferson Blvd.
Los Angeles, CA 90007
213-748-0171 cell: 818-251-6930
louis-g@excite.com |
| Director |
Richard Guiss
Director PR & Development
Goodwill SOLAC
800 W. Pacific Coast Highway
Long Beach, CA 90806
562-435-4311
rguiss@goodwillsolac.org |
| Director |
Miwa Kozuki
Art Institute of California LA
Marketing Manager
2900 31st Street
Santa Monica, CA 90405
310-314-6037
mkozuki@aii.edu |
| Director |
Vivian Porter
Community Services/
PA Director
CBS Radio LA
KRTH/KTWV/KLSX-FM’s/
KNX/KFWB-AM’s
5670 Wilshire Blvd
Los Angeles, CA 90036
323-930-5243
vporter@cbs.com |
| Director |
Anne Marie Tafoya
Public Information Officer
LA County Office of
Emergency Mgmt.
1275 Eastern Ave.
Los Angeles, CA 90063
nmdaughter@yahoo.com |
| Director |
Phyllis Tan
Risk Communications
LA County Dept. of Health Services
313 N. Figueroa Street #909
Los Angeles, CA 90012
213-989-7150
ptan@ladhs.org |
| Director |
Yvonne Voisin
Owner
Voisin Communications
307 Fremont Ave.
S. Pasadena, CA 91030-1722
626-799-3132
voisincom@aol.com |
Immediate-
Past President |
|
Finance Coordinator |
|
SCBA Representative |
LaFern Watkins
Director of Community Affairs
Southern California
Broadcasters Association
Producer & Public Affairs Host- Radio Disney AM1110 & ESPN 710AM
1849 Sawtelle Blvd., #543,
Los Angeles, CA 90025
Direct Line: 310-444-1431
Fax: 310-444-1463
lafern@scba.com |
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CityTV and PIRATES PSA Workshop is full!
Please note change of location due to
such a great response!
Thank you everyone!
PSA Workshop
PIRATES Members Only
Tuesday, July 15, 2008
Check-in: 9:30 a.m.
10 a.m. to 12 noon
It's time for the PIRATES/CityTV Public Service Announcement Workshop where you get to make a 30 second broadcast quality PSA! Due to limited space it is only offered to PIRATES members only.
I hope you can participate!
CityTV PSA Workshop
The Workshop consists of three sessions. The first covers the basics of what you need to prepare to produce your own PSA. The second session is your pre-production meeting to write your PSA with us. For the third session, we videotape your PSA at CityTV in Santa Monica. CityTV will edit your PSA for you and give you your final PSA. The project includes one hour of videotaping time, two hours of editing, videotape stock and consultation with the Project Producer, Robin Gee. You will receive a DVD and BetacamSP copy of your completed PSA.
Organizations may send two attendees to the workshop. Organizations are responsible for creating the concept for the PSA, gathering potential visuals for the PSA, providing a voiceover artist for the PSA and writing the first draft of the script for the PSA.
Bring your calendar to the first session to schedule your pre-production meeting and production time!
Pre-production meetings will be held during the week of July 28, 2008. Videotaping will take place during the week of August 18, 2008.
Cost: $300 for PIRATES MEMBERS ONLY
Questions? Contact Robin Gee at 310-458-8590 or robin.gee@smgov.net
MEET & MIX WITH THE MEDIA
Wednesday, June 11, 2008
6:00pm-8:00 pm
HOSTED BY CBS2 and KCAL9
Reservations Are Now Closed For The Event
If you’ve been to a PIRATES Media Mixer, you know what a great networking opportunity it is…if you’ve not joined us for a Mixer before, you’re in for a treat. Bring your colleagues, your boss, lots of business cards and party attitude to PIRATES exciting Meet the Media Mixer hosted by CBS2 and KCAL9 on the studio lot at Carla’s Cafe on June 11.(June 11 is an NBA Championship Series travel day…so you won't miss the game.)
There are no speeches or presentations. This Media Mixer is an informal cocktail party ... a chance for PR reps with non-profit organizations and media folks to get to know each other and have a good time. Come eat, drink and shake hands with the people who cover your news stories, produce public affairs shows and put your PSAs on the air and support our Ruth Collander Endowment Scholarship Fund.
PIRATES Media Mixer is only held once a year and is always well attended by media representatives who are anxious to meet you and hear about your organization. In our next email, we’ll give you an updated media list.
We anticipate about 100 non-profit reps. Other media people who have agreed to be with us include:
ABC7 Public Affairs Director Teresa Samaniego
ABC7 Public Affairs Supervisor Ruth House
ABC7 VP Diversity/Community Relations Diane Medina
CBS2 and KCAL9 Public Affairs Director Stephanie Medina Rodriguez
CBS2 and KCAL9 Station Manager Patrick McClenahan
CITYTV of Santa Monica Programming Specialist Kenneth Hinegardner
Fox Television Stations Director, Human Resources Compliance
Jolisa Jones-Corey
KABC-KLOS Director of Community Relations Nelkane Benton TENT
KAZA-TV, Channel 54 Sales/Marketing Oscar Prado
KFI News Director Chris Little NEW
KFI Reporter Steve Gregory NEW
KJLH-FM Public Service Director Jacquie Stephens TENT
KROQ-FM KCBS-FM Public Affairs Producer Deanna Despot
KRTH, KTWV, KLSX, KFWB, KNX Com Srvs/PA Dir Vivian Porter
KTLA Community Affairs Manager Victoire Vappie-Prothro
KTLK Director of Marketing Dave Weiss NEW
KTLK Promotions Director Bruno Toledo NEW
KTTV FOX11/KCOP MY13 Community Relations Coordinator Kasturi Sukul
KTYM Radio Director of Public Affairs Bobby Howe
LA36 General Manager Carla Carlini
LA36 Operations Manager Nancy Kane
SCBA CR Dir & Prod-Host Radio Disney/ESPN LaFern Watkins NEW
DATE: Wednesday, June 11, 2008
TIME: 6pm to 8pm
WHERE: Carla’s Café, CBS Studio Center,
4200 Radford Ave., Studio City
PARKING: On the lot, enter thru Gate B
If you reserve and fail to attend, you will be billed.
If you reserve and fail to attend, you will be billed. You can pay now online via PayPal or pay with cash or check at the door. We can not take credit cards at the door. If you are bringing cash, check or exact change is helpful! Thanks!
CLICK HERE TO SIGN UP ONLINE
PIRATES is a 501(c)3 nonprofit organization whose mission is to bring nonprofits and the media together for the greater good of our community. For tickets and sponsorship information go to: www.piratesla.org
Please Note:
Mailing Address Change...PIRATES
Print Interactive Radio and Television Educational Society
c/o CityTV, 525 Broadway #100
Santa Monica, CA 90401
PIRATES (the Print Interactive Radio & Television Educational Society) is a 501(c) 3 nonprofit organization dedicated to bringing nonprofits and the media together for the greater good of our community.
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