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KTLA 5 CW "Pitching the Media"
KTLA-TV's Vice President/Station Manager John Moczulski opened and closed the panel expressing the importance of our community organizations and KTLA 5 CW's commitment to public service. 
The top News people gave tips on getting coverage for non profits. Additionally, PIRATES members learned how they can be added to their *Go To* list for special reports, breaking news and a possible series of news segments.
 (Photo Right to left) KTLA-TV's Vice President/Station Manager John Moczulski, Victoire Vappie-Prothro, Community Affairs Manager/ Associate Producer of Pacesetters, Dianne Mejia, KTLA News Assignment Planner, Vance Scott, KTLA Morning News Assignment Manager, newly appointed New Director Jason Ball (back) and Janet D. Hill, KTLA Morning News Supervising Producer.
Dianne Mejia, KTLA News Assignment Planner: Is Hard News. Submit the more serious news story pitches to Dianne, rather than light-hearted in-studio guest/story ideas. Make sure you have the information in the email subject line and there are no spelling errors. Be professional and to the point.
Vance Scott, KTLA Morning News Assignment Manager: Gave us a key for better results... contact the news assignment desk for urgent news. You may have more opportunities for coverage by directly contacting the morning news with your stories ideas. Vance's responsibility is to manage the assignment of trucks, photographers, and reporters in the community for ‘Hard Breaking’ news. “Don't call me and don't email me”.
Congratulations To Newly Appointed New Director Jason Ball! Jason's responsibilities are to oversee the entire news operations for the station. "Show Business" is a key component in the ‘Entertainment/News’. The Rose Parade event is an example of effective "Show Business." This is an entertaining news program. Additionally, make it easy to get someone to the station on short notice. An example would be: "I have Julia Roberts. She can talk about our charity event or issue and I can have her in studio to do so."
Prime News is a fast moving newscast. Let KTLA know if you have an expert that the station can use to discuss daily news and time sensitive topics. For example, "As seen on KTLA today, I have an expert that can address 1, 2 and 3. Call me at..."
Janet D. Hill, KTLA Morning News Supervising Producer:
Broke it down for PIRATES Members:
Send your press release 3 weeks out. |
Do television celebrities. |
Think 3 minutes. Grab them! |
Coach your guests. Have 5 talking points for the 3 minute attention grabber! |
Have visuals. Provide current video of your events - show the great event. |
Don't triple pitch. Pick one person at the station and stick with them. |
Watch our show. Know the time slots. |
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