Got Social Media? Are You Doing it Right?
September 22, 2010
We’re all fans of some causes on Facebook and for some, have begun conversation on Twitter with supporters. And if you haven’t already created these elements for your nonprofit, find out what you should be doing. Don’t just come and find out how to create a Facebook fan page and Twitter account, learn why social media can be an integral part of your communications plan and find out if you’re doing it right. (Photo ID: Sally Falkow, APR, PR Trainer of the Year, Senior Fellow, Society for New Communications Research)
Featured Speaker:
Sally Falkow, APR, PR Trainer of the Year, Senior Fellow, Society for New Communications Research
Sally Falkow has successfully been building brand strategies for companies and individuals for over twenty years. Since 1999 she has translated her communication and PR skills to the Internet and is now considered to be an expert in social media: blogs, RSS feeds and content syndication. She was named PR Trainer of the Year in December 2009 for her Social Media Bootcamp classes. She has trained over 300 agency and corporate PR executives in social media strategy and implementation .
Education and Experience: Raised in South Africa, Sally had the benefit of a British education. She studied Public Relations and Communication at the University of South Africa and lectured in PR and Communication Theory at the university level for five years. She also taught Consumer and Buyer Behavior and Marketing for the Oxford-Brookes University (UK) Commerce Degree program.
Sally holds the Accreditation in Public Relations (APR) which is recognized by the Public Relations Society of America and she is a Senior Fellow and Advisory Board Member of the Society for New Communications Research. She is a member of the Social Media Club and launched this initiative in the Los Angeles area. The Social Media Club is active in promoting new media education and standards – such as the format for the social media press release.
Date: Wednesday, September 22, 2010
Time: 8:30 a.m. Check-in, Networking and Continental Breakfast
9:00 a.m. to 10:00 a.m. Program
Location: Taix French Restaurant. 1911 W Sunset Blvd. Los Angeles, CA 90026 (One Block East of Alvarado).
Cost (click on links to pay now): * $17 members * $22 non-members
Reserve by Friday, September 17th 12 noon to 1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com
About Your Reservation and Paying Online
As a non-profit organization every dollar counts! If you reserve via phone, email or website and fail to attend, you will be billed. You can pay ahead of the meeting via the online links below or pay with cash or check at the door. Exact change is appreciated. Reserve your spot by calling 1-800-PLANK(15) or via e-mail to Yvonne Voisin at voisincom@aol.com
If you reserve and fail to attend, you will be billed. You can pay ahead of the meeting on-line via PayPal or pay with cash or check at the door. Exact change is appreciated.
Check Out Our Monthly Meetings 2010-2011
- PIRATES’ monthly events, renowned media mixers, and joint events with SCBA and other community organizations are designed to give members the tools and contacts they need to succeed. Each meeting takes place the second Wednesday of each month unless otherwise noted. Time and location varies. Click here to view Event Calendar.
We need volunteers to help us make our organization successful. Could you please help out?
Scholarship Deadline - September 30, 2010
Lisa Davidson Memorial Scholarships are supported by contributions to the Ruth Collander Endowment Fund.
Since 1972, PIRATES has been sponsoring the Lisa Davidson Memorial Scholarship program for current sophomores and juniors majoring in communications, journalism, radio or television at a four-year Southern California college or university. This scholarship is named in memory of Lisa A. Davidson, a gifted public service coordinator at KNBC-TV and PIRATES member, who died tragically at a young age in an automobile accident.
The purpose of this scholarship program is to recognize outstanding students who have excellent potential for improving the lives of people in Southern California through a communications career.
For more information on how to apply click here.
|
We Need Your Help! PIRATES is an all volunteer organization and we need your “skillzzzz”! Don’t just join, participate! Really making a difference means getting involved. There are lots of opportunities to help and we invite you to volunteer! If you are willing to take on the task of the ePLANK Newsletter, Website or the Holiday Party, PLEASE CONTACT US ASAP! We need you! Robin Gee, Cable TV Manager | CityTV of Santa Monica/ PIRATES President email: robin.gee@smgov.net
|
Meet and Mix with the Media PIRATES held their 2010 Media Mixer at CBS2 and KCAL9 June 9, 2010. This was a great networking opportunity for all! The Media Mixer is an informal cocktail party ... a chance for PR reps with non-profit organizations and media folks to get to know each other and have a good time.
|
|
Sports-Related Cause Marketing- How to Get in the Game The new realities facing sports and cause-related marketing offer tremendous opportunities for nonprofits to team up with sports-related partners to enhance their communications and fundraising efforts. The first annual Sports-Related Cause Marketing event, featured three luminaries of the field Janet Clayton, President, ThinkCure,The official charity of the LA Dodgers; Jeri Ramos, Manager of Strategic Partnerships, Los Angeles Sparks and Howard K. Brodwin, Managing Director Team Marketing Systems & Founder, SportsandSocialChange.org.
|
Marketing Your Non Profit To Corporate Sponsors Developing non-profit and corporate partnerships can create significant results. The panel will featured speakers Carol Jackson, Vice President of External Affairs, Macy’s; Danielle Mosher Executive Director-Marketing, KCBS 93.1 FM and Josefa Salinas News Anchor, Community Affairs Director, HOT 92.3 FM who were interested in working with non-profits to create collaborations that can help non-profit gain resources and visibility. The audience learned what these corporations look for in a potential partner, what resources can be made available and what they are looking for in return.
|
|
Providing Value To Your Organization: How to balance being a one person shop for communications and development Raising awareness and raising funding are often tasks that go hand-in-hand for non-profits. This informative session was full of strategies for managing grants, events, donor databases, thank you letters, mailing campaigns, marketing, public relations, web sites and social networking without losing efficiency. Also tips and resources on getting more media exposure and taking advantage of free and discounted services. Special Guests: Marisol Barrios, Director of Communications and Advocacy, Hillsides and Genevieve Riutort, Director of Development Westside Food Bank.
|
How Hollywood & Celebrities Can Be A Force For Good: Sixth Annual PIRATES Special Event at the Academy of Television Arts & Sciences With the heart of the television and entertainment industry in our own backyard, there are tremendous opportunities for nonprofits to tap into this powerful resource. This special PIRATES event, hosted by the Academy of Television Arts & Sciences, provided insights on how to identify, secure and maximize the value of celebrity involvement with your organization and to effectively collaborate with entertainment industry partners. Robert Berger, President, Healthier Solutions, Inc. Romi Dames, Traci Van Horn, on Disney's "Hannah Montana", B. Harlan Böll, Publicist.
|
